As dealership lots fill with the latest 2025 models, a golden opportunity arises for savvy car buyers. Hundreds of brand-new, unsold 2024 SUVs must be cleared out, and dealers are highly motivated to sell them at a steep discount. This isn't about buying a used vehicle; it's about acquiring a brand-new car for potentially thousands of dollars below its original sticker price. If you know how and when to look, you can find discontinued or previous-year models at savings of up to 50% through a combination of dealer discounts and manufacturer incentives.
Why Dealerships Offer These Huge Discounts
A car sitting on the lot costs a dealership money every single day in financing charges, known as "floorplan" costs. When the new 2025 models arrive, that pressure intensifies. They need the physical space and the capital to invest in the new inventory. This creates a powerful incentive for them to aggressively discount the remaining 2024 models to move them quickly.
"Last Year's Model" vs. "Discontinued Model"
It's important to understand the difference. A "last year's model" is simply a 2024 vehicle that is being cleared out to make way for the 2025 version. A "discontinued model" is a specific trim level or even an entire nameplate that the manufacturer will not be producing for the 2025 model year, making it even more of a priority for dealers to sell. Both offer incredible savings potential.
The Tech Factor: Is a 2024 SUV "Outdated"?
A common concern is whether a 2024 model is technologically inferior. In most cases, the answer is no. Major redesigns happen only every 5-7 years. The difference between a 2024 and 2025 model is often minor—perhaps a slightly different grille, new color options, or a software update. The core engine, safety features, and infotainment system are typically identical, meaning you get 99% of the tech for a much lower price.
When to Start Your Search: Timing is Everything
The best time to hunt for these deals is from late summer through the fall (August to November). This is when 2025 models are arriving in peak numbers, and dealers are most anxious to clear out the 2024s. The end of the month or quarter can also be an excellent time, as sales managers are trying to hit their targets.
Where to Find These Hidden Deals
Start your search online. Use the inventory tools on dealership websites and major car-buying sites like Cars.com or Autotrader. You can specifically filter your search for "New" vehicles and the "2024" model year. This will show you exactly which local dealers still have last year's models in stock.
Key Negotiation Tactics for Unsold Models
When you negotiate, you have significant leverage. You know the dealer wants to get rid of the vehicle. Politely remind them that it is a previous-year model and that the 2025s are already available. Start with an offer that is well below the sticker price (MSRP) and be prepared to stand firm. Focus on the final "out-the-door" price, including all fees.
Leveraging Manufacturer Rebates and Incentives
Often, the biggest savings come directly from the manufacturer. Carmakers offer cash-back rebates and special low-APR financing on outgoing models to help dealers sell them. These are often advertised as "loyalty" or "conquest" cash. Check the manufacturer's official website for "current incentives" on 2024 models before you even visit the dealership.
The Potential Trade-Off: Limited Choices
The one major trade-off for getting a huge discount is a lack of choice. The remaining 2024 models will likely be in less popular colors or trim packages. If you are flexible on these details, you can save a fortune. If you have your heart set on a specific rare color and options package, you may have a harder time finding it on a clearance model.